METRO
Monsoon Video
Monsoon Collection
My insight/ Idea:
1. Prefer remaining indoors, they wait for the rain to slow down.
2. People prefer old clothes shoes etc.
Idea.
This monsoon go for new and don't stop anywhere, Cause METRO has a full monsoon range
The film opens on a pair of shoes against a vibrant animated background. As the voiceover progresses, we show the shoes change in interesting situations.
Feet stepping out of a home on to the streets.
VO:
Don’t stop at home.
Feet stepping out of a shop and jumping into a puddle.
VO:
Don’t stop at a shelter
Feet stepping out of office
VO:
Don’t stop at office
Two pairs of feet playing football.
VO:
Don’t stop at a friend’s place
Feet stepping out of a car.
VO:
Don’t stop in your car
The feet stays in one place as the shoes keep changing.
VO:
Don’t stop your style.
In fact, don’t stop at all.
Stay unstoppable with the Metro Monsoon Collection
The film ends with the brand window.