METRO
Monsoon Video
Monsoon Collection
My insight/ Idea:
1. Prefer remaining indoors, they wait for the rain to slow down.
2. People prefer old clothes shoes etc.
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Idea.
This monsoon go for new and don't stop anywhere, Cause METRO has a full monsoon range
The film opens on a pair of shoes against a vibrant animated background. As the voiceover progresses, we show the shoes change in interesting situations.
Feet stepping out of a home on to the streets.
VO:
Don’t stop at home.
Feet stepping out of a shop and jumping into a puddle.
VO:
Don’t stop at a shelter
Feet stepping out of office
VO:
Don’t stop at office
Two pairs of feet playing football.
VO:
Don’t stop at a friend’s place
Feet stepping out of a car.
VO:
Don’t stop in your car
The feet stays in one place as the shoes keep changing.
VO:
Don’t stop your style.
In fact, don’t stop at all.
Stay unstoppable with the Metro Monsoon Collection
The film ends with the brand window.